Why Apple is Obsolete

Why Apple is Obsolete

Apple has become obsolete before their products even come out. This is because while they attempt to be industry leaders, their sights are shorter than a politician’s. They paradoxically want to create the most cutting-edge new products that have a less than 18 month lifespan. I’ve been an Apple slave since 2003. I learned their operating system, got used to the way my consciousness extended into their products, and got hooked. Sure, you couldn’t customize as much as on a PC, but their shiny aluminum casing and the attention to detail made me feel that my fingers had their own magic carpet to ride. But then the vice squeeze of greed and control destroyed a once useful technology. Gross profit got in the way of user experience, and the sleek feel of Apple’s products became an empty signifier, a symbol without depth. The coup d’√©tat even forced out Steve Jobs, the mythical creature that Apple attempts to moor its brand in. No, it is corporate interests, Goldman Sachs and Co. that are calling the shots, and creating Soccer Mom and Metrosexual products, useless to professionals, but easy for the computer-illiterate masses. Apple is now superficial details, without the power behind it. To call their product line “Pro” becomes laughable at this point in time. While I am well aware that right now, we have bigger fish to fry, as Apple is one of the biggest companies out there, they could lead by example, delivering energy-efficient technologies, and lying less. As it stands, they are the Donald Trump of the computer industry.   Dear Apple, Why do your computers suck...